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McDonald's wins with global palates
The American institution is doing well in a recession. Its trick: wooing consumers abroad by targeting local tastes and marketing like mad.By Blake El...
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麥當勞（McDonald's）
最受贊賞公司前50名排名：第10位食品服務行業排名：1（之前排名：1）總體得分：7.97為何受贊賞？快餐業出現了持續衰退，但麥當勞（McDonald's）為何仍是一個深受贊賞和認可的品牌？首先，麥當勞的菜單上推出了一些新品，如沙拉[內有紐曼食品公司（Newman ）的低脂沙拉醬]、雞肉卷、燕麥片和...
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Three challenges to McDonald's growth
McDonald's has long been the darling of Wall Street, posting increases in same-store sales for 30 consecutive quarters since early 2003. Even during t...
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The brilliant lessons from McDonald's recall
In Shrek Forever After, America's favorite green ogre gives up a day to get one, and then regrets his choice. Perhaps McDonald's -- now facing a $15 m...
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Global Forum: China's new power
This is supposed to be the Fortune/TIME/CNN "Global Forum," but some of the delegates could be forgiven if they come to believe it's really the "China...
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A new global challenge for Xerox’s Mulcahy
You wouldn’t think that Anne Mulcahy has time to trek to Central America–yes, Haiti is on her calendar, but this year she has already flown south to h...
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Distract yourself: the key to big wins?
By Patricia Sellers“I get up for the big ones,” Serena Williams said after her Australian Open win.She and Roger Federer, the men’s champ, grabbed the...
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How to be a better global manager
Success in foreign markets demands that you understand differences between cultures. A new book tells how.By Anne FisherIn 1997, with $100 billion in ...
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The Fortune Global Forum Visionaries
Victor and William FungIndustry: Consumer Goods Title: Chairman and CEO, respectively Organization: Li & Fung GroupDubbed the last "Great Chinese Dyn...
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Going global with emerging markets
With their high prospects for growth, some analysts see international stocks leading a global rebound.By Beth KowittThe numbers are in, confirming wha...
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